One day, three rooms, many ways in.

Many startups lose valuable customer context in notes, emails, DMs and people's heads. In this session Georg Gusewski shows how that can become a living AI Sales Memory: a system that structures customer knowledge, surfaces sales signals and uses AI to suggest concrete next steps. Working through a practical example, he shows how leads, conversation notes, objections and follow-ups play together — and how AI supports better priorities and more personal communication. In short: it is not about more tools, but about a system that makes knowledge usable when it counts.

It's not the startups with the best AI that will win — it's those built AI-native from day one. The next generation of successful companies won't just use AI — they'll be built AI-native. In this interactive session, Bernd Burgdorf uses concrete examples and live demonstrations to show how modern AI transforms the entire startup process: from identifying real problems through ideation, business model design, market and competitive analysis, SWOT, prototyping and go-to-market, all the way to marketing, sales and scaling. Participants will learn a proven AI-native workflow that dramatically accelerates founding processes, enables better decisions, and achieves extraordinary results even with small teams.

Documents are every company's memory — usually a dead one: PDFs, scans and mails nobody reads. DocuVisio is a Swiss document-intelligence platform that brings that memory back to life: it reads contracts, invoices and dossiers and turns them into structured, verifiable data with an audit trail. The point behind it: when laws change, systems have to be ready, not folders. The revised Swiss Anti-Money Laundering Act, in force five days after this event, is the perfect example — run your documents as data and you meet new due diligence and evidence obligations at the push of a button instead of in night shifts. In the demo we process prepared sample documents live — contracts, invoices and dossiers — and show honestly where AI is reliable, where it fails, and why the human stays the final authority. No slide deck, a real product. More: docuvisio.com

AI can become a real competitive advantage or an expensive dead end. Why do some companies stay ahead while others get stuck in "we should, we could..."? Dr. Jan-Arne Gewert shows hands-on what matters for successful AI deployment.

Beforehand, a person and a suitably primed AI were given the same questions. The AI was told to simulate the person from their biographical data — and to lie where needed to sound as plausible as possible. The answers are read out and the audience votes online on who is human and who is AI. An open discussion then works through the results: what gave the AI away? What can we conclude from it? And does today's AI pass the 70-year-old Turing test?

Coffee is one of the world's oldest crafts: origin, roast, patience, taste. AI is a few years old. That contrast is exactly where something new grew in Liestal. At Just A Bean the coffee stays classic, roasted in Switzerland — everything around it is made with AI: every variety has its own AI-generated label artwork, every blend its own song via a QR code on the pack, and «JAB HITS VOL.1» is a full AI-made album on Spotify. Website, ad clips, newsletter: all AI-made, by one person, on a small budget. The coffee shop in the Hanro-Areal has become an AI Coffee House — specialty coffee by day, workshops for complete beginners in the evening. Michel «Mike» Laubscher tells that story honestly, with every example to look at and listen to, and shows live how a new coffee label and a song come together in minutes. Plus: what AI costs, where its limits are, and why the craft is still the boss. No prior knowledge needed. Just curiosity — and a taste for coffee.

We open with 2 live agents that are live at Swiss companies right now, across 2 different use cases. We will have some supporting slides but we will keep theory at a minimum. Then the room builds. Every participant gets an account and a starting template, and we walk the room while people configure an agent for their own use case. We close with two or three participants showing what they built.

A proof of concept for an online shop where logged-in customers receive personalized assistance through an LLM-powered chat interface. Using dedicated tools, the system ensures that user privacy is fully protected and that all order-related information is 100% accurate.